August 2010
16 posts
Proof First, Promise Later
“The emerging advertising and marketing model is ‘proof first. promise later,’” says Collins, 50, an ebullient, quick-witted, fast-talking Bostonian of Irish heritage who has a flair for storytelling and can effortlessly shift from a playful, infectious laugh to the serious, informative tone of academia.
Only in recent years, as the industry has been forced by the rise of...
